Tag Archives: ZS Associates

Cause and Effect—Sales Rep Visits and Physician Prescribing Habits

A new study suggests that physicians who see fewer reps are slower when it comes to dropping ‘black-box’ drugs—and at adopting promising new medications. If you’ve ever had any doubts about whether your sales reps are actually affecting the prescribing habits of the physicians they visit, a new report by ZS Associates, recently reported on […]
Posted in healthcare, Marketing, Sales | Also tagged , , | 1 Comment

Show Me the Money: Exploring Physician Incentive Compensation

A new report from ZS Associates explores the efficacy and impact of physician incentive compensation on the delivery of quality care; when incentives fall short, so can patient outcomes.
Posted in Op-Ed, Strategy | Also tagged , | 1 Comment
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