Tag Archives: YouTube

Relationship Marketing Study Shows Breaks Down Online Drug Convo

Ambien is a huger seller and has a massive presence online, as affirmed by a study from new media agency Razorfish measuring social influence marketing—the strength that peer influencers have on different brands—across several industries. The brands in the study were given a social influence marketing (SIM) score that measured two attributes—the total share of […]
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Is FDA Watching YouTube?

Two weeks ago, Shire received a warning letter for posting a sponsored testimonial on YouTube without including risk information. Shire was very open when I called them up and admitted that the video was posted by accident and immediately removed when it was brought to the company’s attention. While I’m not 100 percent positive, it […]
Posted in E-Media, Marketing, Regulatory | Also tagged , , , , , , , | 6 Comments
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