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Tag Archives: Wyeth
Pfizer Quietly Updates Company Logo
A few weeks back, about the time Pfizer started swapping out Wyeth signs for Pfizer branding, I was tipped off that the age-old Pfizer logo had been modified from the horizontal blue oval to an offset design.
Additionally, the company did tiny modifications on each letter, dropping the serif from the “P,” making the “F” less [...]
Posted in Strategy Also tagged Advertising, business, Design, Logo, Pepsi, Pfizer, Typeface 7 Comments
AstraZeneca, BMS Announce Layoffs and Buyouts
AstraZeneca was the topic of conversation this week as word broke that the company is offering buyout deals to every member of its 5,500 US sales force.
“AstraZeneca is making changes to our sales force, which will be managed first by looking at vacancies and offering field sales employees the opportunity to self-identify whether they are [...]
Posted in Strategy Also tagged AstraZeneca, Bristol Myers Squibb, Buyouts, Indiana, layoffs, New York City, Pfizer, Strategy 1 Comment
Avastin Gets Green Light for Use in Kidney Cancer
Image by Getty Images via Daylife
Score another win for Genentech and its cancer treatment Avastin (bevacizumab). On Monday, the biotech giant, now owned entirely by Roche, announced that FDA has approved the drug for kidney cancer.
Avastin blocks new blood vessels from forming and supplying tumors with the nutrients they need to grow and spread to [...]
Posted in News Also tagged Avastin, Bevacizumab, Cancer, Genentech, Lung cancer, Pfizer, U.S. Food and Drug Administration Leave a comment
The High Cost of Staying Lean