Tag Archives: Wikipedia

Wikipedia is Also a Pharma Marketing Issue

Wikipedia is also a pharma marketing issue Writing just yesterday on this blog, Beth Bengtson, principal at healthcare marketing and communications company Hale Advisors, highlighted the problem posed for public health by Wikipedia. In her post, Beth linked back to a report on Manhattan Research’s 2009 ‘Taking the Pulse’ study that showed medical articles on […]
Posted in E-Media, Global, Guest Blog, healthcare, Marketing, multimedia, Op-Ed, social media | Also tagged , , , , | 11 Comments

Accept It, Wikipedia Is a Public Health Issue. Now Let's Fix It.

by Beth Bengston Medical articles on Wikipedia receive about 150 million page views per month, and nearly 50% of practicing physicians use Wikipedia as an information source for providing medical care. And while Wikipedia itself has disclaimers that information included on its site may be inaccurate, that doesn’t stop consumers and medical professionals alike from […]
Posted in Agency Insight, FDA, Guest Blog, healthcare, Marketing, multimedia, Technology | Also tagged , , | 3 Comments
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