Tag Archives: WebMD

Q&A: WebMD Chief David Schlanger

David Schlanger became WebMD’s CEO in August of 2013, but first joined the company in 1995, after serving as executive director, business development at Merck. The commercialization of pharmaceutical drugs has changed a lot in two decades: industry’s focus on specialty drugs for smaller populations and patients with chronic disease has supplanted the emphasis on […]
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Pharma Marketers Should Think Outside WebMD, Says Report

Brand marketers ignore sites like WebMD and Everyday Health at their own peril, but they ignore the long tail at the expense of their wallets, a report found. According to Contextweb, an advertising technology firm, marketers are remiss in assuming that consumers are only interested in clicking on a pharma banner when it’s on a […]
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Unbranded Pharma Sites Gain Traction

Image by alles-schlumpf via Flickr The popularity of unbranded pharma Web sites amongst consumers appears to be on an up tick, according to new data released by Manhattan Research this week. The report, “Unbranded Web sites: Brand Reach throughout the Patient Life Cycleā€¯ looked at how many consumers actively use unbranded pharma sites and to […]
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