Tag Archives: Vertex

Hepatitis C: Engaging Patients Online

By Ben Comer | Published: November 16, 2012
Given the amount of activity in the hepatitis C drug development space – as evidenced in PharmExec’s 2013 Pipeline report – patients are scouring the internet for information on the disease, available treatments, and soon to be available treatments. A new Industry Standard Research report examines the digital cracks consumers encounter when looking for [...]
Posted in Advertising, E-Media, Marketing, Strategy, multimedia, patient education, social media | Also tagged , , , , , , | Leave a comment

Linguistics: "Salami-slicing" Orphan Drugs

By Joanna Breitstein | Published: October 23, 2008
Ultra-orphan? It’s a phrase I never heard before, but increasingly, companies are taking it on and finding it a useful way to describe the very smallest patient groups. “Language is very important, and you have to understand how it affects perception,” says Maria Hardin, vice president of patient services for NORD (National Organization for Rare Diseases). [...]
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