Tag Archives: Twitter

Relationship Marketing Study Shows Breaks Down Online Drug Convo

Ambien is a huger seller and has a massive presence online, as affirmed by a study from new media agency Razorfish measuring social influence marketing—the strength that peer influencers have on different brands—across several industries. The brands in the study were given a social influence marketing (SIM) score that measured two attributes—the total share of […]
Posted in Marketing | Also tagged , , , , , , , | Leave a comment

Novo Nordisk Launches Branded Twitter Campaign

Novo Nordisk, last week, officially launched its branded Twitter site “Race with Insulin” to keep patients aware of the day-to-day happenings in the life of indie racer Charlie Kimball. Using the social networking tool, Kimball openly talks about what it’s like to live with Type 1 diabetes and tweets about using Novo Nordisk’s Levemir (insulin […]
Posted in E-Media | Also tagged , , , , , , | 3 Comments

AZ is All A-Twitter

When it comes to digital and social media, is Big Pharma finally getting it? Yesterday, AstraZeneca launched a branded YouTube channel for its asthma drug Symbicort, joining the ranks of Abbott, GSK, J&J, and most recently, Santofi-Aventis. This news arrived just in time for the 8th Annual ePharma Summit, where industry experts are gathered to […]
Posted in E-Media, Events, Technology | Also tagged , , | 1 Comment
  • Categories

  • Meta