Tag Archives: Twitter

Pfizer Joins Twitter Fray

Image via Wikipedia The Internet was aflutter this week when word got out that Pfizer had taken the dive into Twitter, the micro blog site that’s being touted as the next big social media tool by some and a dying fad by others. Twitter works by allowing users to enter a 140-character-or-less tidbit of information […]
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Relationship Marketing Study Shows Breaks Down Online Drug Convo

Ambien is a huger seller and has a massive presence online, as affirmed by a study from new media agency Razorfish measuring social influence marketing—the strength that peer influencers have on different brands—across several industries. The brands in the study were given a social influence marketing (SIM) score that measured two attributes—the total share of […]
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Novo Nordisk Launches Branded Twitter Campaign

Novo Nordisk, last week, officially launched its branded Twitter site “Race with Insulin” to keep patients aware of the day-to-day happenings in the life of indie racer Charlie Kimball. Using the social networking tool, Kimball openly talks about what it’s like to live with Type 1 diabetes and tweets about using Novo Nordisk’s Levemir (insulin […]
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AZ is All A-Twitter

When it comes to digital and social media, is Big Pharma finally getting it? Yesterday, AstraZeneca launched a branded YouTube channel for its asthma drug Symbicort, joining the ranks of Abbott, GSK, J&J, and most recently, Santofi-Aventis. This news arrived just in time for the 8th Annual ePharma Summit, where industry experts are gathered to […]
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