Tag Archives: trends

CPhI Industry Report Outlines Trends Driving Pharma Innovation

CPhI Worldwide and CPhI Pharma Evolution, part of UBM Live’s Pharmaceutical Portfolio, today released Part II of the CPhI annual industry report, in which expert industry panel members share their views on trends that will drive growth and innovation across the pharmaceutical industry over the coming years and beyond. The pharmaceutical industry is shifting away […]
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Pharma's Promotional Spend: What's the Right Target?

Global consultancy Cegedim has released its latest survey on how and where big Pharma puts its promotional dollar. Pharmaceutical Promotional Spend: Global Trends reports that spending in emerging markets significantly increased last year, while Europe and US declined slightly.  Although overall promotion spending remained flat worldwide at $90 billion, the US still accounts for the […]
Posted in Advertising, Emerging Markets, Europe, Global, Marketing, Meetings, Sales, social media, Strategy, Technology | Also tagged , , , , | Leave a comment
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