Tag Archives: Symbicort

Pharma Digital Smarts Quantified in IQ Index

Pfizer’s Viagra and AstraZeneca’s (AZ) Nexium took the top two slots on a new Digital IQ Index measuring the digital competence of 51 pharma brands across eight therapeutic categories. The ranking, created by think tank L2 in partnership with media agency PHD Network, evaluated brands’ digital presence across four criteria: platform (including site effectiveness and […]
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AZ is All A-Twitter

When it comes to digital and social media, is Big Pharma finally getting it? Yesterday, AstraZeneca launched a branded YouTube channel for its asthma drug Symbicort, joining the ranks of Abbott, GSK, J&J, and most recently, Santofi-Aventis. This news arrived just in time for the 8th Annual ePharma Summit, where industry experts are gathered to […]
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