Tag Archives: States

Your 2014 Medicaid Sales & Marketing Plans

By Guest Blogger | Published: May 21, 2013
by Tom Norton If you are an Rx regional sales director or a product marketing manager, I have a somewhat provocative question for you:  How exactly are you planning your 2014 Medicaid strategy?
Posted in Advertising, Guest Blog, Legal, Market Access, Marketing, Regulatory, Sales, Strategy, healthcare, pricing | Also tagged , , , , , , , , , | Leave a comment

Drug Utilization Under Managed Medicaid

By Ben Comer | Published: April 4, 2013
Cash-strapped states are shifting patients from traditional fee-for-service Medicaid coverage to managed Medicaid plans. The IMS Institute of Healthcare Informatics took an early look at how this trend effects prescription drug utilization.
Posted in Strategy | Also tagged , , , , , , , | Leave a comment

State Surprises as Obamacare Starts Up

By Guest Blogger | Published: February 1, 2013
by Tom Norton This past week or so, with Obamacare’s start up less than a year away, we have been treated to several entertaining vignettes as the nation’s governors begin to wrestle with the realities of the new healthcare law.  
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