Tag Archives: Social network

Connect with a Click of the Mouse

By Brittany Agro | Published: October 28, 2009

Thanks to Google, Facebook, and Twitter, the Internet has become the e-Patient’s No. 1 destination for seeking health information, and industry was all “a tweet” about it at this year’s e-Patient Connections Conference. More than 250 people were in attendance for the two-day event, which included pharma marketers, brand managers, and patient education specialists who shared [...]

Posted in E-Media, Events | Also tagged e-Patient Connections Conference, Facebook, Google, Health care, Marketing, Marketing strategy, Online Communities, Pharma, Twitter | Leave a comment

Relationship Marketing Study Shows Breaks Down Online Drug Convo

By George Koroneos | Published: July 22, 2009

Ambien is a huger seller and has a massive presence online, as affirmed by a study from new media agency Razorfish measuring social influence marketingâ€”the strength that peer influencers have on different brandsâ€”across several industries. The brands in the study were given a social influence marketing (SIM) score that measured two attributesâ€”the total share of consumer [...]

Posted in Marketing | Also tagged Facebook, On the Web, Online Communities, Razorfish, Social influence, Taylor Nelson Sofres, Twitter, YouTube | Leave a comment