Tag Archives: social media

Good Gamification Isn’t Child’s Play

By Peter Houston. One of 2012’s biggest buzzwords was “Gamification” and that probably means that in 2013 there are a lot of people trying to sell you on the value of gamifying your pharma business. Excellent, there’s a lot of value in there, but before you head off to commission your own “Pharmaville” app, you […]
Posted in Guest Blog, Op-Ed, social media, Technology | Also tagged , | 2 Comments

Should CEOs Use Social Media?

Yes, writes Peter Houston, but you don’t have to do it all yourself. You probably have bigger calls on your time, but have you given much thought to social media? Not in the abstract corporate communications sense, in a you-the-CEO sense? There has been a flurry of reports over the last six months about the […]
Posted in Guest Blog, social media | Also tagged , | 3 Comments

Hepatitis C: Engaging Patients Online

Given the amount of activity in the hepatitis C drug development space – as evidenced in PharmExec’s 2013 Pipeline report – patients are scouring the internet for information on the disease, available treatments, and soon to be available treatments. A new Industry Standard Research report examines the digital cracks consumers encounter when looking for information […]
Posted in Advertising, E-Media, Marketing, multimedia, patient education, social media, Strategy | Also tagged , , , , , , | Leave a comment

Advancing Pharma's Social Media Listening Analytics

Big Pharma’s tin ear for social, user-generated content online is softening despite regulatory anxiety. In the quest to better understand what patients and doctors need, pharma – thanks in part to a bevy of third-party service providers – is beginning to recognize and incorporate insights from social media into their development and commercialization programs, according […]
Posted in Advertising, Agency Insight, E-Media, Marketing, Regulatory, Sales, social media, Strategy, Technology | Also tagged , , | 6 Comments

Patient Recruitment via Social Media: Lessons Learned

By Marylyn Donahue. All-told the Mayo Clinic’s recent pilot study on clinical trial patient recruitment using social media and online networks not only helped researchers assemble large and demographically diverse patient groups more quickly, but also less expensively than they could through other means. “This study is a prime example of patient-initiated research that could […]
Posted in R&D, social media | Also tagged , | 5 Comments
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