Tag Archives: social media

Patients Want to Talk. Do You?

By Julian Upton | Published: August 18, 2010
Why are companies rushing to the web when traditional engagement with patient groups remains so under-exploited, asks Jacky Law. It used to be so easy. Patients listened to doctors, doctors listened to pharma and everyone was happy. There was even a time when payers listened to pharma, reimbursing their prices with very few questions asked. Now [...]
Posted in E-Media, Europe, FDA, Global, Guest Blog, Legal | Also tagged , , , , | 2 Comments

Do You Have a Head of Social Media?

By Julian Upton | Published: April 30, 2010
And do you need one? Julian Upton looks at some of the contrasting ideas that emerged from last month’s Digital Pharma Europe event. If anyone had any lingering doubts about an unprecedented era of inclusion and transparency promised by pharma’s newfound, if tentative, embrace of online social media, then last month’s Digital Pharma Europe conference must [...]
Posted in E-Media, Europe, Events, Guest Blog, Strategy, Technology | Also tagged , , , , | 1 Comment

PhRMA Calls for New Style Search Link Ads

By George Koroneos | Published: March 10, 2010
The Pharmaceutical Research and Manufacturers of America (PhRMA), on Tuesday, revealed its comments to FDA about how to handle search link ads on sites such as Google and Yahoo. PhRMA showed off two versions of its recommended search ad, one with a universal symbol that’s easily recognizable as a link to risk information (the sample one [...]
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Tweeting to Your Facebook: Why Pharma Is So Bad With Social Media

By Oriana Schwindt | Published: February 4, 2010
For those of you who didn’t know, it’s Social Media Week. Granted, the week is almost over, but the panel that you all care about didn’t take place until yesterday afternoon here in NYC. The panel’s mouthful of a name—“Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries”—is nevertheless an accurate description of the [...]
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AZ’s First Corporate Blog Falls Flat

By Andrew Sheivachman | Published: November 4, 2009
Currently, if patients or doctors look for specific drug information on AZ Health Connections, AstraZeneca’s new corporate communications blog, they won’t find any. And that’s exactly how AZ—along with pretty much every other pharma company engaged in the social media sphere—wants it. “The one area we’re trying not to engage is specific questions about disease state,” [...]
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