Tag Archives: social media

Why Social Media Won't Replace Pharma Meetings

It’s OK, social media won’t replace Pharma meetings I read a blog post recently where Brian S. McGowan PhD predicted 50 percent of medical meetings will be replaced by virtual courses within five years. I don’t know about the number, but the logic is probably right. I’m sure a lot of CME can be delivered […]
Posted in E-Media, Global, Guest Blog, social media | Also tagged , | 1 Comment

Five Ways Advanced Social Intelligence Guides Pharma Strategy

by Mark Langsfeld Within the billions of daily comments from individuals across open social sources lies deep intelligence into markets, brands, patients, caregivers, healthcare providers and competitors. Several leading pharmaceutical companies are already using big data solutions to extract insights from the social realm. Applying these insights across a number of business functions empowers their […]
Posted in Patient Communication | Also tagged , | 1 Comment

Should Pharma Do Tumblr?

Could acquisition by Yahoo make Tumblr more interesting to Pharma? I’m sure you’ve heard already – Internet geriatric Yahoo just bought six-year old Tumblr for $1.1 billion. The deal, likely to complete in the second half of this year, is almost all cash – reportedly almost all the cash Yahoo had in hand at the […]
Posted in Technology | Also tagged , , | 3 Comments

Protecting Your "Online Reputation"

By Don Sorenson. For CEOs who have spent long years and countless funds building a solid pharmaceutical brand and life-changing drugs, discovering defamatory remarks about your company online can come as quite a shock. Even worse, the negative comments about the company are often published on social media and popular review websites that rank high […]
Posted in Guest Blog, Marketing, social media | Also tagged , , , , | 2 Comments

Social Media Guidelines: In Pursuit of a Policy

You don’t have a social media policy yet? Oh, you do, you just didn’t tell your staff? By Peter Houston. A few weeks back I wrote on this blog about the need for CEOs to get social. I’m realistic, I know that the majority of CEOs still don’t engage directly in social media. Mostly it’s […]
Posted in Global, Guest Blog, Op-Ed, social media | Also tagged | 2 Comments
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