Tag Archives: social media

Social Media's Not So Scary. Now for Social Business

Social media’s not so scary… now for social business I must be going soft. I actually caught myself feeling sorry for pharma marketers the other day. In a moment of weakness, which you’ll be glad to know is long gone, I thought, “It really must get pretty annoying being told your scared of social media […]
Posted in E-Media, Europe, Global, Guest Blog, healthcare, Op-Ed, social media | Also tagged , , , , | 3 Comments

Is Pinterest the Risk-Free Social Channel for Pharma?

Spoiler Alert: the answer is no, writes Peter Houston. I recently came across a blog post headlining Pinterest as the “safest place” for medical marketers to start with social media. All too aware that there are many Pharma marketers out there still a little shy of social, it was a must read.
Posted in Advertising, E-Media, Guest Blog, Marketing, Patient Communication, patient education, social media, Strategy, Technology | Also tagged , , | Leave a comment

Why Social Media Won't Replace Pharma Meetings

It’s OK, social media won’t replace Pharma meetings I read a blog post recently where Brian S. McGowan PhD predicted 50 percent of medical meetings will be replaced by virtual courses within five years. I don’t know about the number, but the logic is probably right. I’m sure a lot of CME can be delivered […]
Posted in E-Media, Global, Guest Blog, social media | Also tagged , | 1 Comment

Five Ways Advanced Social Intelligence Guides Pharma Strategy

by Mark Langsfeld Within the billions of daily comments from individuals across open social sources lies deep intelligence into markets, brands, patients, caregivers, healthcare providers and competitors. Several leading pharmaceutical companies are already using big data solutions to extract insights from the social realm. Applying these insights across a number of business functions empowers their […]
Posted in Patient Communication | Also tagged , | 1 Comment
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