Tag Archives: social media

Crisis Preparedness in an Always-On Digital World

by Laura Schoen and Stacey Bernstein The first 120 minutes of a crisis can determine the public’s perception of an organization. And in today’s digital world, companies are more at risk than ever to viral attacks from unexpected sources. For the pharmaceutical industry, in particular, where adverse events, pricing issues, supply disruptions or quality concerns […]
Posted in Agency Insight, social media, Strategy, Technology | Also tagged , , , , , , , | 1 Comment

Social Media's Not So Scary. Now for Social Business

Social media’s not so scary… now for social business I must be going soft. I actually caught myself feeling sorry for pharma marketers the other day. In a moment of weakness, which you’ll be glad to know is long gone, I thought, “It really must get pretty annoying being told your scared of social media […]
Posted in E-Media, Europe, Global, Guest Blog, healthcare, Op-Ed, social media | Also tagged , , , , | 3 Comments

Is Pinterest the Risk-Free Social Channel for Pharma?

Spoiler Alert: the answer is no, writes Peter Houston. I recently came across a blog post headlining Pinterest as the “safest place” for medical marketers to start with social media. All too aware that there are many Pharma marketers out there still a little shy of social, it was a must read.
Posted in Advertising, E-Media, Guest Blog, Marketing, Patient Communication, patient education, social media, Strategy, Technology | Also tagged , , | Leave a comment

Why Social Media Won't Replace Pharma Meetings

It’s OK, social media won’t replace Pharma meetings I read a blog post recently where Brian S. McGowan PhD predicted 50 percent of medical meetings will be replaced by virtual courses within five years. I don’t know about the number, but the logic is probably right. I’m sure a lot of CME can be delivered […]
Posted in E-Media, Global, Guest Blog, social media | Also tagged , | 1 Comment
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