Tag Archives: social media

Hepatitis C: Engaging Patients Online

By Ben Comer | Published: November 16, 2012
Given the amount of activity in the hepatitis C drug development space – as evidenced in PharmExec’s 2013 Pipeline report – patients are scouring the internet for information on the disease, available treatments, and soon to be available treatments. A new Industry Standard Research report examines the digital cracks consumers encounter when looking for [...]
Posted in Advertising, E-Media, Marketing, Strategy, multimedia, patient education, social media | Also tagged , , , , , , | Leave a comment

Advancing Pharma's Social Media Listening Analytics

By Ben Comer | Published: September 6, 2012
Big Pharma’s tin ear for social, user-generated content online is softening despite regulatory anxiety. In the quest to better understand what patients and doctors need, pharma – thanks in part to a bevy of third-party service providers – is beginning to recognize and incorporate insights from social media into their development and commercialization programs, according [...]
Posted in Advertising, Agency Insight, E-Media, Marketing, Regulatory, Sales, Strategy, Technology, social media | Also tagged , , | 5 Comments

Patient Recruitment via Social Media: Lessons Learned

By Guest Blogger | Published: February 13, 2012
By Marylyn Donahue. All-told the Mayo Clinic’s recent pilot study on clinical trial patient recruitment using social media and online networks not only helped researchers assemble large and demographically diverse patient groups more quickly, but also less expensively than they could through other means. “This study is a prime example of patient-initiated research that could be used [...]
Posted in R&D, social media | Also tagged , | 5 Comments

Pharma Failing to eMarket Effectively

By Guest Blogger | Published: August 31, 2011
Pharma must overcome its social media phobia and embrace new technology if it wants to keep the audience that matters most, writes Lauren Procter of L2 Think Tank. Consumers and healthcare practitioners have come to rely on digital platforms for medical advice, but as Google trumps nurses, pharmacists, and friends and family as the second most [...]
Posted in Guest Blog, Strategy, Technology, social media | Also tagged , , , | 4 Comments

Online Physician Communities: Know Your Network

By Guest Blogger | Published: January 12, 2011
Online physician communities are like sweet shops for brand managers. Or are they? asks Jacky Law. For as long as pharma has been around, it has been trying to engage with doctors. Recently, that has meant following them onto the web into a range of physician-only communities. These cater, at one end of the spectrum, for large [...]
Posted in Technology, social media | Also tagged , , , | 3 Comments