Tag Archives: social media

Closed Loop Marketing: Where Next?

In respect of the technology themed issue of the magazine, I thought that it would be interesting to do a lightening fast review of the development of our communication technologies. And then look forward to what’s next. So hold on to your hats because we’re going to take this at speed… We started out taking […]
Posted in E-Media, Guest Blog, Marketing, Op-Ed | Also tagged , , , | 2 Comments

Crisis Preparedness in an Always-On Digital World

by Laura Schoen and Stacey Bernstein The first 120 minutes of a crisis can determine the public’s perception of an organization. And in today’s digital world, companies are more at risk than ever to viral attacks from unexpected sources. For the pharmaceutical industry, in particular, where adverse events, pricing issues, supply disruptions or quality concerns […]
Posted in Agency Insight, social media, Strategy, Technology | Also tagged , , , , , , , | 1 Comment

Social Media's Not So Scary. Now for Social Business

Social media’s not so scary… now for social business I must be going soft. I actually caught myself feeling sorry for pharma marketers the other day. In a moment of weakness, which you’ll be glad to know is long gone, I thought, “It really must get pretty annoying being told your scared of social media […]
Posted in E-Media, Europe, Global, Guest Blog, healthcare, Op-Ed, social media | Also tagged , , , , | 3 Comments

Is Pinterest the Risk-Free Social Channel for Pharma?

Spoiler Alert: the answer is no, writes Peter Houston. I recently came across a blog post headlining Pinterest as the “safest place” for medical marketers to start with social media. All too aware that there are many Pharma marketers out there still a little shy of social, it was a must read.
Posted in Advertising, E-Media, Guest Blog, Marketing, Patient Communication, patient education, social media, Strategy, Technology | Also tagged , , | Leave a comment
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