Tag Archives: social media

Could Pharma Do Tumblr?

By Guest Blogger | Published: May 22, 2013
Could acquisition by Yahoo make Tumblr more interesting to Pharma? I’m sure you’ve heard already – Internet geriatric Yahoo just bought six-year old Tumblr for $1.1 billion. The deal, likely to complete in the second half of this year, is almost all cash – reportedly almost all the cash Yahoo had in hand at the close [...]
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Protecting Your "Online Reputation"

By Guest Blogger | Published: May 21, 2013
By Don Sorenson. For CEOs who have spent long years and countless funds building a solid pharmaceutical brand and life-changing drugs, discovering defamatory remarks about your company online can come as quite a shock. Even worse, the negative comments about the company are often published on social media and popular review websites that rank high in [...]
Posted in Guest Blog, Marketing, social media | Also tagged , , , , | 1 Comment

Social Media Guidelines: In Pursuit of a Policy

By Guest Blogger | Published: March 27, 2013
You don’t have a social media policy yet? Oh, you do, you just didn’t tell your staff? By Peter Houston. A few weeks back I wrote on this blog about the need for CEOs to get social. I’m realistic, I know that the majority of CEOs still don’t engage directly in social media. Mostly it’s “the team” [...]
Posted in Global, Guest Blog, Op-Ed, social media | Also tagged | 2 Comments

Good Gamification Isn't Child's Play

By Guest Blogger | Published: March 6, 2013
By Peter Houston. One of 2012’s biggest buzzwords was “Gamification” and that probably means that in 2013 there are a lot of people trying to sell you on the value of gamifying your pharma business. Excellent, there’s a lot of value in there, but before you head off to commission your own “Pharmaville” app, you should [...]
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Should CEOs Use Social Media?

By Guest Blogger | Published: February 13, 2013
Yes, writes Peter Houston, but you don’t have to do it all yourself. You probably have bigger calls on your time, but have you given much thought to social media? Not in the abstract corporate communications sense, in a you-the-CEO sense? There has been a flurry of reports over the last six months about the C-suite’s [...]
Posted in Guest Blog, social media | Also tagged , | 3 Comments