PharmExec Blog
Follow Us
RSS
Bookstore
Tag Archives: social media
Tweeting to Your Facebook: Why Pharma Is So Bad With Social Media
For those of you who didn’t know, it’s Social Media Week. Granted, the week is almost over, but the panel that you all care about didn’t take place until yesterday afternoon here in NYC.
The panel’s mouthful of a name—“Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries”—is nevertheless an accurate description of the [...]
Posted in E-Media, Marketing Also tagged adverse events, DJ Edgerton, Facebook, Jay Parkinson, Lipitor, Marketing, Saatchi, Twitter, Zemoga 2 Comments
AZ’s First Corporate Blog Falls Flat
Currently, if patients or doctors look for specific drug information on AZ Health Connections, AstraZeneca’s new corporate communications blog, they won’t find any. And that’s exactly how AZ—along with pretty much every other pharma company engaged in the social media sphere—wants it.
“The one area we’re trying not to engage is specific questions about disease state,” [...]
Posted in E-Media Also tagged AstraZeneca, Community, Company, Food and Drug Administration, Health care, Virtual community, Washington DC 2 Comments
Pfizer Joins Twitter Fray
Image via Wikipedia
The Internet was aflutter this week when word got out that Pfizer had taken the dive into Twitter, the micro blog site that’s being touted as the next big social media tool by some and a dying fad by others. Twitter works by allowing users to enter a 140-character-or-less tidbit of information on [...]
Posted in News Also tagged brand, Comcast, Customer service, Novo Nordisk, On the Web, Pfizer, Twitter 2 Comments
A Plea for Change at HCMA Conference
Pharma might be aTwitter about social media, but few companies are freeing their marketing teams to try new strategies to engage consumers and patients. And they have a good reason to be afraid. With FDA dropping warning letters for the most innocent infractions, there is legit trepidation in trying new online strategies.
So, it’s no surprise [...]
Posted in E-Media, Events Also tagged brand, change, HCMA, Healthcare Communication & Marketing Association, Jennifer Beck, Marketing, new media, Pfizer 2 Comments
PhRMA Calls for New Style Search Link Ads