Tag Archives: social media

Pharma Failing to eMarket Effectively

By Guest Blogger | Published: August 31, 2011
Pharma must overcome its social media phobia and embrace new technology if it wants to keep the audience that matters most, writes Lauren Procter of L2 Think Tank. Consumers and healthcare practitioners have come to rely on digital platforms for medical advice, but as Google trumps nurses, pharmacists, and friends and family as the second most [...]
Posted in Guest Blog, Strategy, Technology, social media | Also tagged , , , | 4 Comments

Online Physician Communities: Know Your Network

By Guest Blogger | Published: January 12, 2011
Online physician communities are like sweet shops for brand managers. Or are they? asks Jacky Law. For as long as pharma has been around, it has been trying to engage with doctors. Recently, that has meant following them onto the web into a range of physician-only communities. These cater, at one end of the spectrum, for large [...]
Posted in Technology, social media | Also tagged , , , | 3 Comments

Marketing: A Digital Disconnect

By Julian Upton | Published: October 6, 2010
Peter Houston is concerned that pharma is taking too long getting to grips with digital marketing. I was at the 2nd European DigiPharm conference in London last week. I didn’t manage the whole two days, but what I did see left me a little concerned that pharma is still struggling with digital marketing. This is not a [...]
Posted in E-Media, Europe, Global, Guest Blog, Technology, social media | Also tagged , , | 1 Comment

The Thing About SitesLikeThese

By Julian Upton | Published: October 6, 2010
Sex and drugs and rock ‘n’ roll are infiltrating pharma. Jacky Law reflects on the benefits of the digital world. Epiphany moments come when you least expect them. I had the taste of one recently when I heard a senior pharma sales manager on video describing his previous life as a rock journalist. The jolt came [...]
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Social Media and Healthcare Consumers: A Report

By Jennifer Ringler | Published: September 17, 2010
In the past decade, social networking has changed the way most of us live our day-to-day lives. So how has it affected pharma’s relationship with consumers, and vice versa? A recent report from ROI Research grants a glimpse into this changing relationship. Social networking is no longer something people (patients, healthcare providers, physicians) are merely talking [...]
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