Tag Archives: Shire
Vertex Names Emmens President, Future CEO
Vertex Pharmaceuticals Thursday appointed Matthew Emmens president, with an expected transition to CEO and chairman in May 2009, when current CEO Joshua Boger is set to retire.
Emmens, a 35-year pharma industry veteran, has been a Vertex director since 2004. He previously served as CEO of Shire plc and Astra Merck Inc., and as president for [...]
Posted in People Also tagged Astra Merck, Hepatitis C, Matthew Emmens, Vertex Pharmaceuticals Leave a comment
Amid Big Pharma Woes, Shire in “Best Shape Everâ€
Angus Russell, Shire’s longtime CFO—now CEO—likens the failing US automobile industry to pharma. “All the problems with the automobile industry were a long time coming,†he says. “It’s just that the SUVs and the relatively cheap price of gas created a bubble, just like a booming economy and blockbusters.â€
But now that the bubble has burst, [...]
Is FDA Watching YouTube?
Two weeks ago, Shire received a warning letter for posting a sponsored testimonial on YouTube without including risk information. Shire was very open when I called them up and admitted that the video was posted by accident and immediately removed when it was brought to the company’s attention.
While I’m not 100 percent positive, it [...]
Posted in E-Media, Marketing, Regulatory Also tagged Advertising, DDMAC, DTC, emedia, FDA, Viagra, Warning Letter, YouTube 6 Comments

Feds Threaten to Pull ProAmatine for Lack of Postmarket Data (Updated 8/18)