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Tag Archives: Shire
Amid Big Pharma Woes, Shire in “Best Shape Everâ€
Angus Russell, Shire’s longtime CFO—now CEO—likens the failing US automobile industry to pharma. “All the problems with the automobile industry were a long time coming,†he says. “It’s just that the SUVs and the relatively cheap price of gas created a bubble, just like a booming economy and blockbusters.â€
But now that the bubble has burst, [...]
Is FDA Watching YouTube?
Two weeks ago, Shire received a warning letter for posting a sponsored testimonial on YouTube without including risk information. Shire was very open when I called them up and admitted that the video was posted by accident and immediately removed when it was brought to the company’s attention.
While I’m not 100 percent positive, it [...]
Posted in E-Media, Marketing, Regulatory Also tagged Advertising, DDMAC, DTC, emedia, FDA, Viagra, Warning Letter, YouTube 3 Comments

Vertex Names Emmens President, Future CEO