HealthTalker head Andy Levitt returned a bit bleary eyed from San Francisco on Friday morning to attend eyeforpharma’s 3rd Annual eCommunication and Online Marketing Summit.

Day Two of this event focused first on how physicians are using the web. CEO Daniel Palestrant from Sermo gave a compelling overview of how his company is becoming the dominant player in the physician online space. In contrast to the consumer-focused search and portal sites that I commented about in my previous post who are still competing to earn the trust of Internet health seekers, Sermo appears to have won the trust game with US physicians.

Sermo announced a new partnership with Bloomberg the day before at Health 2.0, and that they expect to break the 100,000 mark of physician registrations by the time the rest of us eat our holiday turkey dinner next month. What’s exciting to see about Sermo, among other things, is the deep level of engagement from their physician user base. Physicians are finding value in connecting with other colleagues around the country, engaging in the community, providing second opinions and collaborating on various issues. (more…)

Andy Levitt, founder and CEO of HealthTalker, checks in from San Francisco with coverage of the Health 2.0 conference.

This is the 2nd year of the event, and there are close to 1,000 people here, with representation from pharma, biotech, VC firms and investors, agencies, and reporters.

The purpose of the conference is to showcase the evolution of the healthcare space in general, thanks to the proliferation of various web 2.0 tools available.

There were plenty of demos from big players and small ones, and everyone in general is quite bullish on where things are headed. There seems to be a general consensus, however, that these are still early days, with much innovation and greater adoption ahead. (more…)