Tag Archives: Semantelli

Winning Pharma's Super Conferences

by Stan Bernard and Janet Wells Like the Super Bowl, pharma companies are winning major congresses by using competitive conference techniques to generate brand buzz and corporate recognition. Each year, thirty-two National Football League teams compete to win the Super Bowl, the ultimate U.S. team sport championship. Simultaneously, dozens of major companies are also competing […]
Posted in Advertising, Agency Insight, Marketing, Meetings, Strategy | Also tagged , , , , , , | 1 Comment
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