Tag Archives: Search

Hepatitis C: Engaging Patients Online

Given the amount of activity in the hepatitis C drug development space – as evidenced in PharmExec’s 2013 Pipeline report – patients are scouring the internet for information on the disease, available treatments, and soon to be available treatments. A new Industry Standard Research report examines the digital cracks consumers encounter when looking for information […]
Posted in Advertising, E-Media, Marketing, multimedia, patient education, social media, Strategy | Also tagged , , , , , , | Leave a comment

Google Unveils New Pharma Ads

Image via CrunchBase Google just showed off mockups of its fancy new pharma ads at FDA’s social media hearing, on November 12. A few months back, the big G mentioned that it was working on ads to appease both pharmaceutical marketers and FDA, but this is the first time most people got to lay eyes […]
Posted in Strategy | Also tagged , , , , , , | 2 Comments

Live from DIA: FDA Warning Letters Stir More Questions Than Answers

A panel of regulators from FDA’s Division of Drug Marketing, Advertising, and Communications were taken to task, this morning at the Drug Information Association’s annual meeting, for 14 warning letters levied on drug companies for not including risk information in online search ads. A Sanofi Aventis employee complained about the 14 warning letters and asked […]
Posted in Advertising, Regulatory | Also tagged , , , , , | 2 Comments
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