Tag Archives: Search

Google Unveils New Pharma Ads

By George Koroneos | Published: November 12, 2009

Image via CrunchBase Google just showed off mockups of its fancy new pharma ads at FDA’s social media hearing, on November 12. A few months back, the big G mentioned that it was working on ads to appease both pharmaceutical marketers and FDA, but this is the first time most people got to lay eyes on [...]

Posted in Strategy | Also tagged Advertising, Food and Drug Administration, Google, Health care, Search Engines, Uniform Resource Locator, Yahoo | 2 Comments

Live from DIA: FDA Warning Letters Stir More Questions Than Answers

By George Koroneos | Published: June 23, 2009

A panel of regulators from FDA’s Division of Drug Marketing, Advertising, and Communications were taken to task, this morning at the Drug Information Association’s annual meeting, for 14 warning letters levied on drug companies for not including risk information in online search ads. A Sanofi Aventis employee complained about the 14 warning letters and asked why [...]

Posted in Advertising, Regulatory | Also tagged DDMAC, DIA, FDA, Marketing, new media, Warning Letters | 2 Comments