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Tag Archives: Sales
Big Pharma Reps Still Competing with Local Players in Emerging Markets
Although pharma is an increasingly global marketplace, the relative rankings of companies are becoming more localized — with significant variations — according to a new Cegedim survey of physician attitudes towards reps in the major western markets and Brazil, India, Russia, and China. According to the International Rep Quality survey, physicians tend to favor domestic [...]
Posted in Emerging Markets, Europe, Guest Blog, Marketing, Sales Also tagged Emerging Markets, Global, local, Marketing, physicians, Reps Leave a comment
On-Demand Webcast: Develop Competitive Advantage Through Business Analytics in the New Pharma Commercial Model
Originally Recorded on September 14, 2009
As we all know, the industry is facing trends that will continue to erode profitability if the sales and marketing model does not change. The image of a new commercial model is now starting to emerge – and although the details are far from clear, the basic components are there [...]
Posted in Webcast Also tagged business, Competitive advantage, Consulting, Corporation, Marketing, Marketing and Advertising, Sustainable development, Webcast Leave a comment
GSK to Cut 1,800 Sales Positions (Updated)
GlaxoSmithKline, today, announced that it is restructuring its US pharmaceutical sales organization. The plan will include elimination of 1,800 sales rep positions by year end. The cuts will affect approximately 1,000 employees and an undetermined number of support staff.
A spokesperson told Pharm Exec that some reps will be moved to the company’s expanding vaccine [...]
Posted in Strategy Also tagged Cuts, generics, GlaxoSmithKline, GSK, layoffs, Philadelpia, Reps, vaccines Leave a comment
Lives of Patients Keep Sales Reps off Life Support