Tag Archives: Sales

Marketing: Harnessing the Power of 'Pull'

By Guest Blogger | Published: April 3, 2013
Pull marketing – rethinking channel building A big problem Since the early days of the internet, we’ve been busy creating websites and other digital channels. It’s not an exaggeration to say that most pharmaceutical companies already have hundreds of websites and still more are coming. And now everybody is building apps. There’s a lot of activity here and in many ways [...]
Posted in Europe, Global, Guest Blog, Marketing, Strategy | Also tagged , , | Leave a comment

Customer Engagement: Can Technology Help Find That Sweet Spot?

By William Looney | Published: September 17, 2012
In the rush toward customer engagement, can technology find the sweet spot? Cegedim Relationship Management held its annual conference on trends in the life sciences industry last week, with two days of speakers and workshops focused on the interrelated themes of Transformation and Innovation.  The central question: if the business of pharma is changing at warp [...]
Posted in Events, Patient Communication, Sales, Technology, healthcare | Also tagged , , , | 2 Comments

Using Social Networks to Increase Sales

By Ben Comer | Published: May 8, 2012
Social networks existed long before Mark Zuckerberg came along. What hasn’t existed until recently are the tools, metrics and case studies necessary to understand how physicians influence each other within professional networks, and how these relationships can be used to change prescribing behavior.
Posted in Advertising, Marketing, Sales, Strategy, Technology, leadership, social media | Also tagged , , , , , , , , , | Leave a comment

First Orphan Launch a Challenge for AstraZeneca

By Ben Comer | Published: August 2, 2011
Four months after AstraZeneca received FDA approval for vandetanib, a treatment for inoperable medullary thyroid cancer, the company announced the drug’s trade name: Caprelsa. FDA said other proposed names – Zactima, for example – too closely resembled other currently marketed proprietary names. Getting FDA approval on a brand name for vandetanib, AstraZeneca’s very first orphan drug, isn’t [...]
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Will the iPad Replace the Rep?

By Guest Blogger | Published: May 11, 2011
By Beth Kennedy. With Big Pharma sales teams awash with iPads and 72% of US doctors now armed with smartphones for professional use, are we finally approaching the day when the rep is replaced by digital technology?  And if so, is it a good idea? The number of pharma sales reps industry has fallen by more than [...]
Posted in Guest Blog, Marketing, Sales, Strategy, social media | Also tagged , , , , | 2 Comments