Tag Archives: Sales Reps

Mapping Opportunities with the Non-Physician Prescriber

By Clark Herman | Published: April 5, 2013
They write 92% of their prescriptions without consulting a physician and are often the first provider a patient sees, and yet nurse practitioners, physician’s assistants and other non-physician prescribers (NPPs) are still somehow overlooked by pharma as an opportunity to drive sales. A GSW Worldwide report titled The non-physician prescriber will see you now points [...]
Posted in Advertising, Marketing, Patient Communication, Sales, Strategy, compliance, healthcare, patient compliance, patient education | Also tagged , , , , , , , , , , , | Leave a comment

Forest Labs Hit with Bad Ad Tattle

By Ben Comer | Published: August 7, 2012
Forest Labs has had a tough time with regulators over the last two years. The company’s sales reps can’t seem to stop breaking the law. The latest offense, which generated an Untitled Letter from the Office of Prescription Drug Promotion (OPDP), was brought to light through OPDP’s Bad Ad program, which encourages physicians to report on [...]
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Cause and Effect—Sales Rep Visits and Physician Prescribing Habits

By Jennifer Ringler | Published: June 11, 2012
A new study suggests that physicians who see fewer reps are slower when it comes to dropping ‘black-box’ drugs—and at adopting promising new medications. If you’ve ever had any doubts about whether your sales reps are actually affecting the prescribing habits of the physicians they visit, a new report by ZS Associates, recently reported on in [...]
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Will the iPad Replace the Rep?

By Guest Blogger | Published: May 11, 2011
By Beth Kennedy. With Big Pharma sales teams awash with iPads and 72% of US doctors now armed with smartphones for professional use, are we finally approaching the day when the rep is replaced by digital technology?  And if so, is it a good idea? The number of pharma sales reps industry has fallen by more than [...]
Posted in Guest Blog, Marketing, Sales, Strategy, social media | Also tagged , , , , | 2 Comments

Novartis Employees Get $250 million Payout

By Reid Paul | Published: May 19, 2010
A Federal jury in New York ruled against Novartis in a gender discrimination lawsuit, ordering the company to pay $3.36 million in compensatory damages to 12 women and $250 million in punitive damages to 5,600 others in one of the largest gender discrimination class actions in American history. The women charged that Novartis created a [...]
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