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Tag Archives: sales rep
Temple 'Horrified' by Caronia Decision
If people can promote drugs for uses that lack supporting evidence, it would turn back the clock to the pre-1962 world of medicine where there wasn’t any research or data on what medicines worked and what was harmful, says Robert Temple, deputy director for clinical science at FDA’s Center for Drug Evaluation and Research (CDER).
Posted in FDA, Marketing, Sales, compliance Also tagged Appeals Court, First Amendment, off-label, Robert Temple, US v. Caronia 2 Comments
US v. Caronia: What Constitutes 'Truthful' Speech?
If a drug’s label is not the final word on what is true – or untrue – about a product, then who decides what can and cannot be said during a sales detail?
Posted in Advertising, FDA, Legal, Marketing, Regulatory, Safety, Sales, Strategy, compliance Also tagged Alfred Caronia, Appeals Court, Detailing, DoJ, FDA, Federal Trade Commission, FTC, Jazz Pharmaceuticals, Marketing, off-label, Office of Prescription Drug Promotion, Orphan Medical, OTC, Professional Marketing, Promotion, Regulatory, Sorrell v. IMS Health, US v. Caronia 1 Comment
Using Social Networks to Increase Sales
Social networks existed long before Mark Zuckerberg came along. What hasn’t existed until recently are the tools, metrics and case studies necessary to understand how physicians influence each other within professional networks, and how these relationships can be used to change prescribing behavior.
Posted in Advertising, Marketing, Sales, Strategy, Technology, leadership, social media Also tagged Activate Networks, analytics, conference, Genentech, Launch, marketing research, physicians, Sales, sales force, social networks Leave a comment
PhRMA and the New Physician Marketing
I was amazed at the more than 700 women attending the 2008 Women’s Healthcare Business Association (HBA) national conference today. As a first timer at the event (distinguished by the bright orange sticker on my name badge), it was easy to engage in conversations—even for those weary of the press. And for marketers, there was [...]
Posted in Events Also tagged Compas, conference, HBA, healtchare, King Pharmaceuticals, meeting, PhRMA Leave a comment
Oncologists, in Detail