Tag Archives: Saatchi & Saatchi

Traditional vs. Digital, or
Integrate! Integrate! Integrate!

Can pharma rely on one agency to create both its traditional and its interactive advertising? Or is there a “best agency model” (pure digital, digital group within larger holding company, or a mixture of both) that industry can follow? This was the question addressed by four panelists today at the ePharma Summit in Philadelphia. Bill […]
Posted in Advertising, E-Media, Marketing | Also tagged , , , , | 5 Comments
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