Tag Archives: ROI

The First, and Last, Word on Medication Adherence: Keep Trying!

By Guest Blogger | Published: April 1, 2013
Patient adherence to medicine is the eternal puzzle for big Pharma:  what combinations of financial incentives, personalized interventions, and just good information work best to push down that stubborn 50 per cent abandonment threshold after six months of treatment?   Certainly there are plenty of new programs on the market, so Pharm Exec believes it’s time [...]
Posted in Guest Blog, compliance, patient compliance | Also tagged , | 2 Comments

Why Don't Those Damn Marketers 'Do' Digital?

By Guest Blogger | Published: January 18, 2013
By Sven Awege. Over the last few years I’ve worked with pharma marketers trying to preach and teach the virtues of digital channels. It has been a thankless task, with bucket loads of blood, sweat, and tears of frustration. I have used a number of different techniques, from talking about the revolution in big forums to [...]
Posted in E-Media, Guest Blog, Sales, Strategy, social media | Also tagged , | 2 Comments

A Tentative Eye from Pharma

By Andy Levitt | Published: October 26, 2008
HealthTalker head Andy Levitt returned a bit bleary eyed from San Francisco on Friday morning to attend eyeforpharma’s 3rd Annual eCommunication and Online Marketing Summit. Day Two of this event focused first on how physicians are using the web. CEO Daniel Palestrant from Sermo gave a compelling overview of how his company is becoming the [...]
Posted in E-Media, Events, Marketing | Also tagged , , , , , , | 4 Comments

Access Programs and Financial Benefit

By Joanna Breitstein | Published: October 23, 2008
I’ve always been interested in pre-approval access because it is at the cutting-edge of bringing science and patients together – and it really is about helping those in need. But research presented today in Baltimore, at CBI’s conference on Pre-Approval Access (sponsored by IDIS), shows that there is a financial return for providing these programs [...]
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