Tag Archives: ROI

A Tentative Eye from Pharma

By Andy Levitt | Published: October 26, 2008
HealthTalker head Andy Levitt returned a bit bleary eyed from San Francisco on Friday morning to attend eyeforpharma’s 3rd Annual eCommunication and Online Marketing Summit. Day Two of this event focused first on how physicians are using the web. CEO Daniel Palestrant from Sermo gave a compelling overview of how his company is becoming the [...]
Posted in E-Media, Events, Marketing | Also tagged , , , , , , | 4 Comments

Access Programs and Financial Benefit

By Joanna Breitstein | Published: October 23, 2008
I’ve always been interested in pre-approval access because it is at the cutting-edge of bringing science and patients together – and it really is about helping those in need. But research presented today in Baltimore, at CBI’s conference on Pre-Approval Access (sponsored by IDIS), shows that there is a financial return for providing these programs [...]
Posted in Events, Strategy | Also tagged , , , , | Leave a comment