Tag Archives: Roche
Genentech Runs Voluntary Corrective Ads for Boniva
Even though Roche-owned Genentech wasn’t required to run costly corrective advertisements following an FDA Untitled Letter on Boniva last January, the company has done so anyway.
Posted in Advertising, Corporate Responsibility, FDA, Legal, Marketing, Regulatory, compliance, leadership Also tagged DDMAC, Genentech, OPDP Leave a comment
Roche Gets Tough on Greece
Roche Gets Tough on Greece, Other Eurozone Countries May Follow
On Friday Roche confirmed it had come to the end of its tether with state-funded hospitals in Greece. In an interview with the Wall Street Journal, CEO Severin Schwan announced that the company has increased shipments of drugs to pharmacies in the country, while cutting off [...]
Posted in Global, healthcare Also tagged economic crisis, EU, Europe, eurozone, hospitals Leave a comment
Roche Joins the Roll Call of Pharma Layoffs
So, Roche is the latest industry giant to announce seismic job cut plans — 6 percent of its global workforce — or 4800 jobs — will go by 2012. The Swiss company aims to generate annual cost saving of 2.4 billion Swiss francs in the process. But don’t be swayed by the European currency — [...]
Advisory Panel Rejects Avastin For Breast Cancer Treatment
An FDA advisory panel on Tuesday voted 12–1 to discontinue Avastin (bevacizumab) as a treatment for advanced breast cancer due to post-market studies stating that the treatment does not to increase patient lifespan by any significant length of time.
This is a huge problem for Roche who purchased the treatment as part of its merger with [...]
Posted in FDA, Safety Also tagged Avastin, Bevacizumab, Breast cancer, Cancer, Chemotherapy, Clinical trial, Food and Drug Administration, Genentech 1 Comment

Roche Ups the Stakes on Personalized Medicine