Tag Archives: Robert Wood Johnson Foundation

Pharma Pricing Top Target for Medicare Cutbacks

In the dog-eat-dog world of federal deficit reduction, there seems to be one health-related spending cut with broad bi-partisan support:  require drug companies to give the federal government “a better deal on medications for low-income people on Medicare.” Nearly 70% of respondents back this strategy, according to a survey sponsored by the Kaiser Family Foundation […]
Posted in healthcare, pricing | Also tagged , , , , , , | 2 Comments

Games: The Next Frontier for Pharma Marketers

Guest Post:  AdvanceMarketWorx founder Ellen Hoenig Carlson live from the Games For Health Conference This is the first of two blogs covering the fifth annual Games for Health Conference (clickable ink to www.gamesforhealth.org) in Boston June 11-12. You can also follow the conference on Twitter: #g4h09. Almost 400 attendees, more than 50 sessions, and 100 […]
Posted in E-Media, Events, Marketing | Also tagged , , , , , | 3 Comments
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