Tag Archives: Rob Dhoble

New Tool to Adherence: Oncology Nursing

With Adherence becoming a rallying cry for industry, new technologies are being tested to get patients to take their medicines, with much of the momentum focused on smartphone and tablet-specific approaches. Yesterday, ONS:Edge, a medical communications company unveiled a new partnership with the Mobile Health Library™ (MHL), a mobile-focused clinical engagement platform to provide apps […]
Posted in E-Media, healthcare, multimedia, Patient Communication, patient compliance, patient education | Also tagged , , , , , | Leave a comment

Omnicom and Publicis: Musings on the Merger

With the pharma industry spending over $31 billion a year on product promotion, the melding of ad giants Omnicom and Publicis beckons a closer look. The two holding companies lent ink to their union in Paris at the end of last month. Since then, a number of perspectives on the deal have surfaced, many of […]
Posted in Advertising, Agency Insight, Deals, E-Media, Global, Marketing, Strategy | Also tagged , , , , , , , , | Leave a comment
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