Tag Archives: PubMed

Messaging in Healthcare: Making Sound and Fury Signify Something

by Les Funtleyder Recently, there was a bit of a dust-up over whether it was appropriate for the Secretary of Health and Human Services (HHS) to engage the National Football League (NFL) to help HHS with the process of drumming-up enrollment for health insurance exchanges. In the end, the NFL and other sports leagues decided […]
Posted in Market Access, Patient Communication, patient education, Strategy | Also tagged , , , , , , | 1 Comment
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