Over the counter drug advertising is less regulated than prescription drug marketing, and selling directly to consumers comes with the benefit of bypassing an expert middleman: your doctor. But companies should still promote with caution.
Posted in Advertising, Corporate Responsibility, E-Media, FDA, Market Access, Marketing, Regulatory, Strategy, healthcare, leadership, patient education | Also tagged Agency, celebrity, Consumer Advertising, Marketing and Advertising, OTC
PharmExec Blog
Follow Us
RSS
Bookstore
As American as Acid Reflux