Tag Archives: Promotion

Pharma's Promotional Spend: What's the Right Target?

By Clark Herman | Published: January 17, 2013

Global consultancy Cegedim has released its latest survey on how and where big Pharma puts its promotional dollar. Pharmaceutical Promotional Spend: Global Trends reports that spending in emerging markets significantly increased last year, while Europe and US declined slightly. Although overall promotion spending remained flat worldwide at $90 billion, the US still accounts for the [...]

Posted in Advertising, Emerging Markets, Europe, Global, Marketing, Meetings, Sales, Strategy, Technology, social media | Also tagged Detailing, digital, Global, sales representatives, trends | Leave a comment

US v. Caronia: What Constitutes 'Truthful' Speech?

By Ben Comer | Published: December 5, 2012

If a drug’s label is not the final word on what is true – or untrue – about a product, then who decides what can and cannot be said during a sales detail?

Posted in Advertising, FDA, Legal, Marketing, Regulatory, Safety, Sales, Strategy, compliance | Also tagged Alfred Caronia, Appeals Court, Detailing, DoJ, FDA, Federal Trade Commission, FTC, Jazz Pharmaceuticals, Marketing, off-label, Office of Prescription Drug Promotion, Orphan Medical, OTC, Professional Marketing, Regulatory, sales rep, Sorrell v. IMS Health, US v. Caronia | 1 Comment

If Not This, Then What? If Not Now, Then When?

By Pharm Exec | Published: October 28, 2009

Sponsored Guest Blog by: Craig Nestel Business Solutions Manager SAS Global Healthcare and Life Sciences Practice I’ve been an avid runner for a long time. A while back, I had an injury that just wasn’t responding to any of the methods that I had used for years. And yet, I was reluctant to change anything. My physical therapist hit [...]

Posted in Guest Blog, Strategy | Also tagged Biology, business, Competition, Industry, Management, Marketing, Marketing and Advertising | 1 Comment