Tag Archives: Promotion

Promotional Review Committees: Shire Sets the Standard on Achieving High Performing Teams

by Arthur Lazarus What does it take for internal Promotional Review Committees to function at their best and avoid costly mistakes to the company? A leading industry practitioner offers 15 tips for high performing teams. Arthur Lazarus, MD, MBA, Shire Pharmaceuticals 1. Find a common voice. Given the diverse training and background of individuals who […]
Posted in compliance, E-Media, Legal, Marketing, Strategy | Also tagged , , , , , , | 2 Comments

Pharma's Promotional Spend: What's the Right Target?

Global consultancy Cegedim has released its latest survey on how and where big Pharma puts its promotional dollar. Pharmaceutical Promotional Spend: Global Trends reports that spending in emerging markets significantly increased last year, while Europe and US declined slightly.  Although overall promotion spending remained flat worldwide at $90 billion, the US still accounts for the […]
Posted in Advertising, Emerging Markets, Europe, Global, Marketing, Meetings, Sales, social media, Strategy, Technology | Also tagged , , , , | Leave a comment

US v. Caronia: What Constitutes 'Truthful' Speech?

If a drug’s label is not the final word on what is true – or untrue – about a product, then who decides what can and cannot be said during a sales detail?
Posted in Advertising, compliance, FDA, Legal, Marketing, Regulatory, Safety, Sales, Strategy | Also tagged , , , , , , , , , , , , , , , , , | 1 Comment

If Not This, Then What? If Not Now, Then When?

Sponsored Guest Blog by: Craig Nestel Business Solutions Manager SAS Global Healthcare and Life Sciences Practice I’ve been an avid runner for a long time. A while back, I had an injury that just wasn’t responding to any of the methods that I had used for years. And yet, I was reluctant to change anything. […]
Posted in Guest Blog, Strategy | Also tagged , , , , , , | 1 Comment
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