Tag Archives: Professional Marketing

Diabetes Drug Launch 2012: Tip-tops and Promo-flops

With Halloween candy flooding the shelves in pharmacies across the nation, it’s only appropriate that we turn the conversation toward an ever-growing drug market and therapeutic area: diabetes.
Posted in Advertising, E-Media, FDA, Marketing, Meetings, Strategy | Also tagged , , , , | 1 Comment

Advancing Pharma's Social Media Listening Analytics

Big Pharma’s tin ear for social, user-generated content online is softening despite regulatory anxiety. In the quest to better understand what patients and doctors need, pharma – thanks in part to a bevy of third-party service providers – is beginning to recognize and incorporate insights from social media into their development and commercialization programs, according […]
Posted in Advertising, Agency Insight, E-Media, Marketing, Regulatory, Sales, social media, Strategy, Technology | Also tagged , , | 6 Comments

Medical Journals Follow Docs to the iPad

It’s something of an enigma that most physicians are keen to learn about and use cutting edge medicines and devices for their patients, but are often apathetic or worse when it comes to new communication technologies and digital information exchange. Where else can you spot a fax machine being actively used these days, outside of […]
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Cleveland Clinic Backs Quiz to Keep Docs Sharp

By challenging physicians to be The SmartestDoc, MDLinx and the Cleveland Clinic are using competition to promote education. On Tuesday, M3 USA’s MDLinx, a pharma advertising supported informational website for physicians, launched a new quiz – The SmartestDoc – for internal medicine and family physicians. In collaboration with MDLinx, the Cleveland Clinic is providing educational […]
Posted in Advertising, E-Media, Marketing, Medical Education, social media, Strategy, Technology | Also tagged , , , | Leave a comment

GSK Reps Trade Sales Targets for Sales Competencies

Last summer, GlaxoSmithKline announced plans to upend the pay structure for its US-based sales reps by removing incentives based on hard sales figures, or how many pills are sold. Instead of rewarding reps for the amount of product sold, GSK would begin rewarding reps for the quality of relationship they engender, the company said.
Posted in Marketing, Sales | Also tagged , | 1 Comment
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