Tag Archives: primary care physicians

Mapping Opportunities with the Non-Physician Prescriber

They write 92% of their prescriptions without consulting a physician and are often the first provider a patient sees, and yet nurse practitioners, physician’s assistants and other non-physician prescribers (NPPs) are still somehow overlooked by pharma as an opportunity to drive sales. A GSW Worldwide report titled The non-physician prescriber will see you now points [...]
Posted in Advertising, Marketing, Patient Communication, Sales, Strategy, compliance, healthcare, patient compliance, patient education | Also tagged , , , , , , , , , , , | Leave a comment

Medical Economics: New Highs for a Historic Brand

Medical Economics has been named "Media Brand of the Year" but MM&M magazie, one of sister publication Pharm Exec's main competitors.
Posted in Advertising, Biotech, E-Media, Marketing, Medical Education, Strategy, healthcare | Also tagged , , , | Leave a comment