Tag Archives: physicians

Did Digital Marketers Forget That Docs Write the Scripts?

Consumer drug marketing online is way smarter and more sophisticated than healthcare professional (HCP) efforts, with dollars continuing to favor sales forces over digital executions, according to L2’s Digital IQ index. Of the 70 brands assessed in the report, well over half were classified as “challenged” or “feeble” with respect to online and mobile prowess. […]
Posted in Advertising, E-Media, Marketing, social media, Strategy, Technology | Also tagged , | 1 Comment

Should Doctors Shoulder Healthcare Costs?

As the debate over the rising costs of new drug R&D and brand name medications rages on, physicians are increasingly doing their part to minimize collateral damage inflicted upon the patient. A new report from Bain & Company — The new cost-conscious doctor: changing America’s healthcare landscape — reveals that, increasingly, physicians believe that part […]
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How Will Accountable Care Organizations Hit Drug Sales?

It’s not yet clear whether physicians will rush to form accountable care organizations (ACOs) in light of newly proposed Centers for Medicare and Medicaid Services (CMS) guidelines, which are lengthy, but pharmaceutical companies hoping to do business with ACOs will have to show that expensive brand drugs can offer not just better health outcomes, but […]
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Online Physician Communities: Know Your Network

Online physician communities are like sweet shops for brand managers. Or are they? asks Jacky Law. For as long as pharma has been around, it has been trying to engage with doctors. Recently, that has meant following them onto the web into a range of physician-only communities. These cater, at one end of the spectrum, […]
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Big Pharma Reps Still Competing with Local Players in Emerging Markets

Although pharma is an increasingly global marketplace, the relative rankings of companies are becoming more localized — with significant variations — according to a new Cegedim survey of physician attitudes towards reps in the major western markets and Brazil, India, Russia, and China. According to the International Rep Quality survey, physicians tend to favor domestic […]
Posted in Emerging Markets, Europe, Guest Blog, Marketing, Sales | Also tagged , , , , , | Leave a comment
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