Tag Archives: physicians

Gift Giving Must Stop Says ProPublica

According to ProPublica—though transparency has seemingly increased between pharma and physicians since the Christmastime release of its Dollars for Docs report—medical societies and organizations are still having a holiday with industry money. Three days before Christmas last year, independent news organization ProPublica released its own “naughty and nice” list in the form of its Dollars […]
Posted in Meetings, Regulatory | Also tagged , , | 1 Comment

Did Digital Marketers Forget That Docs Write the Scripts?

Consumer drug marketing online is way smarter and more sophisticated than healthcare professional (HCP) efforts, with dollars continuing to favor sales forces over digital executions, according to L2’s Digital IQ index. Of the 70 brands assessed in the report, well over half were classified as “challenged” or “feeble” with respect to online and mobile prowess. […]
Posted in Advertising, E-Media, Marketing, social media, Strategy, Technology | Also tagged , | 1 Comment

Should Doctors Shoulder Healthcare Costs?

As the debate over the rising costs of new drug R&D and brand name medications rages on, physicians are increasingly doing their part to minimize collateral damage inflicted upon the patient. A new report from Bain & Company — The new cost-conscious doctor: changing America’s healthcare landscape — reveals that, increasingly, physicians believe that part […]
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How Will Accountable Care Organizations Hit Drug Sales?

It’s not yet clear whether physicians will rush to form accountable care organizations (ACOs) in light of newly proposed Centers for Medicare and Medicaid Services (CMS) guidelines, which are lengthy, but pharmaceutical companies hoping to do business with ACOs will have to show that expensive brand drugs can offer not just better health outcomes, but […]
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Online Physician Communities: Know Your Network

Online physician communities are like sweet shops for brand managers. Or are they? asks Jacky Law. For as long as pharma has been around, it has been trying to engage with doctors. Recently, that has meant following them onto the web into a range of physician-only communities. These cater, at one end of the spectrum, […]
Posted in social media, Technology | Also tagged , , , | 3 Comments
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