Tag Archives: physicians

What Key Opinion Leaders Really Want from Pharma

Increased scrutiny and new regulation have seen pharma’s relationship with key opinion leaders (KOLs) undergo a paradigm shift in recent years. Sales and marketing teams are no longer the preferred point of contact, explains Dr Samuel Dyer of the Medical Science Liaison Society. Historically, pharma companies have believed that their sales and marketing teams are […]
Posted in Guest Blog, Op-Ed | Also tagged , , | 3 Comments

Using Social Networks to Increase Sales

Social networks existed long before Mark Zuckerberg came along. What hasn’t existed until recently are the tools, metrics and case studies necessary to understand how physicians influence each other within professional networks, and how these relationships can be used to change prescribing behavior.
Posted in Advertising, leadership, Marketing, Sales, social media, Strategy, Technology | Also tagged , , , , , , , , , | Leave a comment

Cleveland Clinic Backs Quiz to Keep Docs Sharp

By challenging physicians to be The SmartestDoc, MDLinx and the Cleveland Clinic are using competition to promote education. On Tuesday, M3 USA’s MDLinx, a pharma advertising supported informational website for physicians, launched a new quiz – The SmartestDoc – for internal medicine and family physicians. In collaboration with MDLinx, the Cleveland Clinic is providing educational […]
Posted in Advertising, E-Media, Marketing, Medical Education, social media, Strategy, Technology | Also tagged , , , | Leave a comment

Will the iPad Replace the Rep?

By Beth Kennedy. With Big Pharma sales teams awash with iPads and 72% of US doctors now armed with smartphones for professional use, are we finally approaching the day when the rep is replaced by digital technology?  And if so, is it a good idea? The number of pharma sales reps industry has fallen by […]
Posted in Guest Blog, Marketing, Sales, social media, Strategy | Also tagged , , , , | 2 Comments

Gift Giving Must Stop Says ProPublica

According to ProPublica—though transparency has seemingly increased between pharma and physicians since the Christmastime release of its Dollars for Docs report—medical societies and organizations are still having a holiday with industry money. Three days before Christmas last year, independent news organization ProPublica released its own “naughty and nice” list in the form of its Dollars […]
Posted in Meetings, Regulatory | Also tagged , , | 1 Comment
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