Tag Archives: physicians

Using Social Networks to Increase Sales

By Ben Comer | Published: May 8, 2012
Social networks existed long before Mark Zuckerberg came along. What hasn’t existed until recently are the tools, metrics and case studies necessary to understand how physicians influence each other within professional networks, and how these relationships can be used to change prescribing behavior.
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Cleveland Clinic Backs Quiz to Keep Docs Sharp

By Ben Comer | Published: April 2, 2012
By challenging physicians to be The SmartestDoc, MDLinx and the Cleveland Clinic are using competition to promote education. On Tuesday, M3 USA’s MDLinx, a pharma advertising supported informational website for physicians, launched a new quiz – The SmartestDoc – for internal medicine and family physicians. In collaboration with MDLinx, the Cleveland Clinic is providing [...]
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Will the iPad Replace the Rep?

By Guest Blogger | Published: May 11, 2011
By Beth Kennedy. With Big Pharma sales teams awash with iPads and 72% of US doctors now armed with smartphones for professional use, are we finally approaching the day when the rep is replaced by digital technology?  And if so, is it a good idea? The number of pharma sales reps industry has fallen by more than [...]
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Gift Giving Must Stop Says ProPublica

By Jennifer Ringler | Published: May 9, 2011
According to ProPublica—though transparency has seemingly increased between pharma and physicians since the Christmastime release of its Dollars for Docs report—medical societies and organizations are still having a holiday with industry money. Three days before Christmas last year, independent news organization ProPublica released its own “naughty and nice” list in the form of its Dollars for [...]
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Did Digital Marketers Forget That Docs Write the Scripts?

By Ben Comer | Published: May 4, 2011
Consumer drug marketing online is way smarter and more sophisticated than healthcare professional (HCP) efforts, with dollars continuing to favor sales forces over digital executions, according to L2’s Digital IQ index. Of the 70 brands assessed in the report, well over half were classified as “challenged” or “feeble” with respect to online and mobile prowess. The [...]
Posted in Advertising, E-Media, Marketing, Strategy, Technology, social media | Also tagged , | 1 Comment