Tag Archives: PhRMA

PBMs to Super Committee: Take $100 Billion From Pharma

A trade group representing the largest pharmacy benefits managers (PBMs) has proposed a way to trim $100 billion in government costs for prescription drugs over 10 years. To the pharmaceutical industry, that trim might look more like a beheading.
Posted in healthcare, leadership, Marketing, pricing, Regulatory, Strategy | Also tagged , , , , | 2 Comments

Pharma's Influence on the Super Committee: Is Cash Really King?

Three of the twelve appointees to the Joint Select Committee on Deficit Reduction (aka Super Committee) received over $300,000 in campaign contributions from pharmaceutical companies, according to Center for Responsive Politics data, and a MapLight analysis.
Posted in healthcare, leadership, Strategy | Also tagged , , , , , | 1 Comment

Pharma Leads the Pack in July Job Losses

Springtime optimism and the gentle steam of a perceived economic recovery in the US has all but dissipated, with the blanketing heat of deficit politics and a job situation that’s anything but august. In July, the US pharmaceutical industry shed 13,493 jobs, more than any other sector, according to an updated Challenger, Gray & Christmas […]
Posted in leadership, Strategy | Also tagged , | 1 Comment

PhRMA Calls for New Style Search Link Ads

The Pharmaceutical Research and Manufacturers of America (PhRMA), on Tuesday, revealed its comments to FDA about how to handle search link ads on sites such as Google and Yahoo. PhRMA showed off two versions of its recommended search ad, one with a universal symbol that’s easily recognizable as a link to risk information (the sample […]
Posted in E-Media, Marketing | Also tagged , , , , | Leave a comment
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