Tag Archives: Pharmaceutical drug

Can Healthcare Games Change the Game of Healthcare?

Image via Wikipedia Ellen Hoenig Carlson of Advance MarketWoRx is live from Day 2 of the Games for Health Conference. With the completion of the Games For Health Conference Friday, it was very exciting to see several innovative efforts in place. Despite being the early days in Health eGaming, momentum is quickly building behind games […]
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Upcoming Webcast: The Unvarnished Truth about Comparative Effectiveness

The mere mention of the term “comparative effectiveness” evokes a host of reactions among pharmaceutical manufacturers: confusion, skepticism, even fear. With President Obama calling for a national agency for comparative effectiveness, no one doubts that it is coming to healthcare—but what will it encompass? How will comparative effectiveness impact access to medications? What can manufacturers […]
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