Tag Archives: Pharma
By admin | Published: February 13, 2013
Yes, writes Peter Houston, but you don’t have to do it all yourself. You probably have bigger calls on your time, but have you given much thought to social media? Not in the abstract corporate communications sense, in a you-the-CEO sense? There has been a flurry of reports over the last six months about the […]
By Guest Blogger | Published: February 12, 2013
By Stephanie Sutton, PharmTech Europe. Consultancy firm IDEA Pharma has released what it calls a ‘Productive Innovation Index’, which ranks pharmaceutical companies based on their ability to successfully commercialize new innovations. The company has been published the index for three years and uses publicly available data to reach its conclusions. Although the index may not […]
By Guest Blogger | Published: January 18, 2013
By Sven Awege. Over the last few years I’ve worked with pharma marketers trying to preach and teach the virtues of digital channels. It has been a thankless task, with bucket loads of blood, sweat, and tears of frustration. I have used a number of different techniques, from talking about the revolution in big forums […]
By Julian Upton | Published: January 2, 2013
In its new study on pharma market growth in Africa, IMS Health highlights three ‘rising star’ countries from the continent’s sub-Saharan region.
By Ben Comer | Published: December 13, 2012
Participants in the 23rd Annual NYPF General Assembly last Friday outlined the many challenges facing industry, and the importance of collaboration as a way to move forward.