Tag Archives: Pharma

The Most Influential Pharma Leader Or Institution?

By Julian Upton | Published: May 25, 2011
Ahead of Pharm Exec’s 30th Anniversary Issue later this year, we are assembling a list of pharma leaders who have made the most impact on the industry. Which individual(s) or institution(s) do you think has had the most influence of the industry in the last 10–30 years? Please leave a comment in the box below or drop [...]
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Value-Based Pricing Could Counter Innovation, Says UK Think Tank

By Julian Upton | Published: March 25, 2011
The UK government’s proposals to introduce value-based pricing (VBP) — which aims to create a stronger link between the price the National Health Service pays for a medicine and the value it delivers (and in the process, ostensibly, further incentivize therapeutic innovation) — could actually serve to ‘hinder’ innovation, according to a UK think tank.
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Industry Reactions to Japan Earthquake Crisis

By Julian Upton | Published: March 16, 2011
As a dazed Japan copes with the aftermath of the Tohoku earthquake, Japanese pharma companies have been quick to offer donations of both money and medical supplies and help with aid efforts. Takeda has pledged 300m Japanese Yen ($3.6m) to the Japanese Red Cross Society to help the emergency relief fund, as well as offering [...]
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Croatia: A New Hope for European Pharma?

By Guest Blogger | Published: February 24, 2011
With Croatia’s potential accession to the EU gathering pace, Beth Kennedy looks at the implications for pharma. The growth in overall healthcare expenditure in Croatia is slow and the percentage of GDP is expected to remain the same, but the country’s accession to the EU means that European pharma would have access to cheap products [...]
Posted in Emerging Markets, Europe, Global, Guest Blog, Market Access, healthcare | Also tagged , | Leave a comment

Favorite Pharma Ad of 2010

By Julian Upton | Published: December 1, 2010
Pharm Exec has begun its search for the Ad Stars, our annual feature honoring the best in Rx advertising, and we want your input. If a great advertisement for a prescription drug — TV, print, online, radio, or any other format — has sparked your attention for its purpose, creativity, and cleverness, we’d like to [...]
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