Tag Archives: Pharma

Croatia: A New Hope for European Pharma?

By Guest Blogger | Published: February 24, 2011
With Croatia’s potential accession to the EU gathering pace, Beth Kennedy looks at the implications for pharma. The growth in overall healthcare expenditure in Croatia is slow and the percentage of GDP is expected to remain the same, but the country’s accession to the EU means that European pharma would have access to cheap products [...]
Posted in Emerging Markets, Europe, Global, Guest Blog, Market Access, healthcare | Also tagged , | Leave a comment

Favorite Pharma Ad of 2010

By Julian Upton | Published: December 1, 2010
Pharm Exec has begun its search for the Ad Stars, our annual feature honoring the best in Rx advertising, and we want your input. If a great advertisement for a prescription drug — TV, print, online, radio, or any other format — has sparked your attention for its purpose, creativity, and cleverness, we’d like to [...]
Posted in Advertising, Agency Insight | Also tagged , , | Leave a comment

The Potential Pain in Deficit Reduction

By Jennifer Ringler | Published: November 17, 2010
The US National Commission on Fiscal Responsibility’s draft report report signals US embrace of a fixed annual global budget for health care spending — experience in other countries suggests this will add to pressure for further cost controls on medicines beyond what is ordered up in Obamacare. Last week, Erskine Bowles and Alan Simpson, co-chairs for [...]
Posted in Regulatory, healthcare | Also tagged , , , , | 2 Comments

Pharma Gets the ProPublica Treatment

By Walter Armstrong | Published: October 27, 2010
Alternative news organization and media allies investigate the industry’s payments to doctors—launching a fresh assault on the ethical status quo. By Walter Armstrong Last week, Big Pharma’s practice of paying doctors to do medical education, promote its products, or both was the focus of a multimedia blitz launched by ProPublica in collaboration with National Public Radio, the [...]
Posted in FDA, Legal, Medical Education, Meetings | Also tagged , , , , | 6 Comments

Social Media and Healthcare Consumers: A Report

By Jennifer Ringler | Published: September 17, 2010
In the past decade, social networking has changed the way most of us live our day-to-day lives. So how has it affected pharma’s relationship with consumers, and vice versa? A recent report from ROI Research grants a glimpse into this changing relationship. Social networking is no longer something people (patients, healthcare providers, physicians) are merely talking [...]
Posted in E-Media, Technology, social media | Also tagged , , , | Leave a comment