Tag Archives: Pharma

Patients Want to Talk. Do You?

By Julian Upton | Published: August 18, 2010
Why are companies rushing to the web when traditional engagement with patient groups remains so under-exploited, asks Jacky Law. It used to be so easy. Patients listened to doctors, doctors listened to pharma and everyone was happy. There was even a time when payers listened to pharma, reimbursing their prices with very few questions asked. Now [...]
Posted in E-Media, Europe, FDA, Global, Guest Blog, Legal | Also tagged , , , , | 1 Comment

Nothing is Rotten in the State of Denmark

By Julian Upton | Published: March 2, 2010
Guest blog by Reflector, Pharm Exec Europe’s Brussels correspondent. Denmark is still on the fringes of some European Union policies. Notably, it has not yet embraced the euro as a currency, and it keeps its distance from the common defence policy. But in one respect, its pharmaceutical industry has just shown that it is well abreast [...]
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Europe: Of Apes and Ombudsmen

By Julian Upton | Published: February 17, 2010
Guest blog by Reflector, Pharm Exec Europe’s Brussels correspondent. This column has frequently drawn attention to the complexities of getting anything done in Europe. A brilliant researcher can explore visionary horizons, an ambitious entrepreneur can offer a package of goods or services of inestimable value, but the degree of control and regulation becomes more intense [...]
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Pharma and Haiti: Can Altruism Backfire?

By Pharm Exec | Published: January 25, 2010
Guest blog by Pharm Exec Europe’s Jacky Law. Pharma companies are responding swiftly to the recent earthquake in Haiti with millions of dollars in cash and drugs. GlaxoSmithKline boasted, for example, that its initial $1.2 million offering of medicines — mainly oral and topical antibiotics — was on the first airlift to the Caribbean island and [...]
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Connect with a Click of the Mouse

By Brittany Agro | Published: October 28, 2009
Thanks to Google, Facebook, and Twitter, the Internet has become the e-Patient’s No. 1 destination for seeking health information, and industry was all “a tweet” about it at this year’s e-Patient Connections Conference. More than 250 people were in attendance for the two-day event, which included pharma marketers, brand managers, and patient education specialists who shared [...]
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