Tag Archives: pharma sales

Investment in Pharma Sales “Flat” in 2013

Industry investment in pharma sales force and marketing channels remained “flat” in 2013 at just under €85 billion constant US dollars, according to newly released data from Cegedim Strategic Data (CSD).
Posted in Emerging Markets, Europe, Global, Marketing, Sales, Strategy | Also tagged , , | Leave a comment

Will the iPad Replace the Rep?

By Beth Kennedy. With Big Pharma sales teams awash with iPads and 72% of US doctors now armed with smartphones for professional use, are we finally approaching the day when the rep is replaced by digital technology?  And if so, is it a good idea? The number of pharma sales reps industry has fallen by […]
Posted in Guest Blog, Marketing, Sales, social media, Strategy | Also tagged , , , , | 2 Comments
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