Tag Archives: Pfizer CEO

Pfizer CEO: DTC a 'Fundamental Right'

Direct-to-consumer (DTC) advertising is a “fundamental right in the U.S.,” and denying the right of industry to speak directly to patients through drug advertising “leads to ignorance and the inability to judge,” said Ian Read, Pfizer’s president and CEO, at the Cleveland Clinic on Tuesday. Asked whether DTC ads on television should be retired, Read […]
Posted in Advertising, IP, leadership, Marketing, Patient Communication, patient education, Regulatory, Strategy | Also tagged | 7 Comments

Pfizer: A Sudden Change at the Helm

Pfizer veteran insider succeeds Jeffrey Kindler as CEO—with more to come Pfizer’s Board of Directors has elected Ian C. Read, currently head of the company’s global biopharmaceutical operations, as President, CEO, and director.  Read succeeds Jeff Kindler in a transition that was sudden and unexpected:  occurring on a Sunday night, by early Monday morning Kindler’s […]
Posted in leadership, News, People | Tagged | 3 Comments
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