Tag Archives: Patient Protection Act

What the Affordable Care Act Means for Pharma Marketing

By Gregg DiPietro. With the Supreme Court’s decision in June to uphold the Patient Protection and Affordable Care Act (ACA), life science companies gained access to 32 million potential new customers. While that’s worth celebrating, the party may have ended before it began. For pharmaceutical companies to realize the benefits of new healthcare consumers, and […]
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