Tag Archives: patient groups

The Rise of the Patient: Medicine 2.0

by Sarah Krüg Amidst yellow sandstone arches and California Mission Revival architecture, The Medicine 2.0 +Stanford Summit (otherwise known as the Fourth World Congress on Social Media and Web 2.0 in Health Medicine) set out on a three day journey to challenge its diverse audience to break down silos and expand beyond traditional boundaries. From […]
Posted in healthcare, leadership, Meetings, Patient Communication, patient compliance, patient education, social media, Strategy, Technology | Also tagged | 1 Comment

Patients Want to Talk. Do You?

Why are companies rushing to the web when traditional engagement with patient groups remains so under-exploited, asks Jacky Law. It used to be so easy. Patients listened to doctors, doctors listened to pharma and everyone was happy. There was even a time when payers listened to pharma, reimbursing their prices with very few questions asked. […]
Posted in E-Media, Europe, FDA, Global, Guest Blog, Legal | Also tagged , , , , | 2 Comments
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