Tag Archives: patient groups
The Rise of the Patient: Medicine 2.0
by Sarah Krüg
Amidst yellow sandstone arches and California Mission Revival architecture, The Medicine 2.0 +Stanford Summit (otherwise known as the Fourth World Congress on Social Media and Web 2.0 in Health Medicine) set out on a three day journey to challenge its diverse audience to break down silos and expand beyond traditional boundaries. From a [...]
Posted in Meetings, Patient Communication, Strategy, Technology, healthcare, leadership, patient compliance, patient education, social media Also tagged patient information Leave a comment
Patients Want to Talk. Do You?
Why are companies rushing to the web when traditional engagement with patient groups remains so under-exploited, asks Jacky Law.
It used to be so easy. Patients listened to doctors, doctors listened to pharma and everyone was happy. There was even a time when payers listened to pharma, reimbursing their prices with very few questions asked. Now [...]
Posted in E-Media, Europe, FDA, Global, Guest Blog, Legal Also tagged patient communication, patient education, Pharma, Regulatory, social media 2 Comments

The Rising Clout of the Patient