Tag Archives: patient education

ePharma Summit: Turning Big Data into Better Content

Physicians and patients are more intimately engaged with their digital devices than ever before, but the content pharma delivers is either rigidly scientific or numbingly bland. Can stronger analytical processes and more data produce a scalable human voice for individual customers?
Posted in Advertising, E-Media, Events, FDA, healthcare, Marketing, multimedia, Patient Communication, Regulatory, Sales, social media, Strategy, Technology | Also tagged , , , | Leave a comment

Cracking the Adherence Nut: Drug Delivery

Chris Evans, West Pharmaceutical Services, and Ed Geiselhart, Insight Product Development, consider the importance of drug delivery systems in facilitating patient adherence. No two patients are alike, but drug-makers may not consider how different a single patient’s perspective can be when viewed over time. A patient’s progress through disease management is a journey, and perceptions […]
Posted in Guest Blog, healthcare, Patient Communication, patient compliance, patient education, Strategy | Also tagged , , | Leave a comment

Patients Want to Talk. Do You?

Why are companies rushing to the web when traditional engagement with patient groups remains so under-exploited, asks Jacky Law. It used to be so easy. Patients listened to doctors, doctors listened to pharma and everyone was happy. There was even a time when payers listened to pharma, reimbursing their prices with very few questions asked. […]
Posted in E-Media, Europe, FDA, Global, Guest Blog, Legal | Also tagged , , , , | 2 Comments
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