Tag Archives: patient compliance

Changing the DNA of Pharma Patient Adherence Programs

By Guest Blogger | Published: March 12, 2013
by Grant Corbett Epigenetics is the study of changes in human gene expression, in particular from environmental factors.  Pharma is also experiencing epigenetic change.  Human genes are formed from DNA, which are instructions much like a blueprint.  Similarly, the environment is changing pharmaceutical DNA and how brand marketing is instructed.
Posted in E-Media, Marketing, Patient Communication, compliance, healthcare, patient compliance, patient education | Also tagged , , , , , | 3 Comments

CBI Conference Highlights Innovative Programs on Patient Compliance

By Jennifer Ringler | Published: May 25, 2011
With compliance rates flagging, companies have to work harder than ever to demonstrate these programs have value and represent a good ROI Pharm Exec’s sister conference organization, CBI, sponsored its 10th annual Patient Adherence Forum in April to highlight current trends in industry compliance and adherence programs — where companies reach out to help an increasingly skittish [...]
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Will Patients Ever Comply?

By Julian Upton | Published: November 9, 2010
Everyone knows patients don’t do what they are told. Jacky Law looks at what can be done about it. There can be few areas of research that are as extensive and as inconclusive as that which seeks to understand why patients don’t follow doctors’ orders. According to an April 2008 IMS Health analysis of the Medline [...]
Posted in Guest Blog, patient compliance, patient education | Tagged | 1 Comment

Is M-health Just for M-people?

By Julian Upton | Published: September 8, 2010
Jacky Law asks who is really being served as medicine adapts to an increasingly mobile, connected and interactive world? If m-health advocates are to be believed, more than a fifth of all medicine will be practised online by 2013 and much of that will be by phone. Peter Wagemann, vice-president of mHealth Initiative, goes further, suggesting [...]
Posted in Europe, Global, Guest Blog, Technology | Also tagged , , , , | 1 Comment