Tag Archives: patient communication

The Rising Clout of the Patient

by Sarah Krüg In 2011, the patient’s clout as a stakeholder was firmly established, as reflected in several industry conferences. What’s next for the patient in 2012?
Posted in Events, leadership, Meetings, Patient Communication, patient education, social media, Strategy, Technology | Also tagged , | 1 Comment

Getting IT Together: Empowering the Patient with Health Information

Tasked with encouraging the widespread exchange of online health information, the new National eHealth Collaborative (NeHC) Consumer Consortium needs to hit the ground running, as CEO Kate Berry tells Jennifer Ringler. To put health IT in the hands of patients, to foster more open communication between patients and physicians, to promote better health and wellness […]
Posted in Medical Education, Patient Communication, patient education | Also tagged , , , | Leave a comment

The Thing About SitesLikeThese

Sex and drugs and rock ‘n’ roll are infiltrating pharma. Jacky Law reflects on the benefits of the digital world. Epiphany moments come when you least expect them. I had the taste of one recently when I heard a senior pharma sales manager on video describing his previous life as a rock journalist. The jolt […]
Posted in E-Media, Europe, Global, Guest Blog, social media, Technology | Also tagged , , , | Leave a comment

Patients Want to Talk. Do You?

Why are companies rushing to the web when traditional engagement with patient groups remains so under-exploited, asks Jacky Law. It used to be so easy. Patients listened to doctors, doctors listened to pharma and everyone was happy. There was even a time when payers listened to pharma, reimbursing their prices with very few questions asked. […]
Posted in E-Media, Europe, FDA, Global, Guest Blog, Legal | Also tagged , , , , | 2 Comments
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