Tag Archives: patient-centeredness

Stop Paying Lip Service to Patient-Centricity

by Michael Edwards Pharma has operated the same way for 100 years, but the US healthcare model has changed completely in the last 30 years, for payers, pharmacists, hospitals, and even at the clinician level. These changes necessitate pharma – a traditionally stagnant partner – to change now or further risk having its stubbornness result […]
Posted in Corporate Responsibility, Guest Blog, leadership, Patient Communication, patient compliance, patient education, People, Strategy | Also tagged , , | Leave a comment

Pharma Still Doesn't Get Patient Groups

A survey of 600 patient groups worldwide conducted in late 2012 revealed that perceptions of the pharmaceutical industry soured in the past year, mainly due to issues of access, pricing, patient safety and transparency. The Corporate Reputation of Pharma in 2012—the Patient Perspective compared the reputations of 29 leading pharma companies around six different indicators. […]
Posted in Europe, Market Access, patient education, pricing, Safety, Strategy | Also tagged , | Leave a comment
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