Tag Archives: patient adherence

New Tool to Adherence: Oncology Nursing

With Adherence becoming a rallying cry for industry, new technologies are being tested to get patients to take their medicines, with much of the momentum focused on smartphone and tablet-specific approaches. Yesterday, ONS:Edge, a medical communications company unveiled a new partnership with the Mobile Health Library™ (MHL), a mobile-focused clinical engagement platform to provide apps […]
Posted in E-Media, healthcare, multimedia, Patient Communication, patient compliance, patient education | Also tagged , , , , , | Leave a comment

Why Patient Adherence is a Policy Issue

Joe Ganley, Director of State Government Affairs at McKesson, spoke earlier this year on public health policy and its implications for patient adherence. Here, he provides PharmExec with some highlights of that presentation. PEGD: Why is adherence getting so much attention lately? Medication adherence has always been important to maintaining patient health; however, the enormous […]
Posted in Guest Blog, healthcare, patient compliance, Regulatory | Also tagged , , , , , | 1 Comment

The First, and Last, Word on Medication Adherence: Keep Trying!

Patient adherence to medicine is the eternal puzzle for big Pharma:  what combinations of financial incentives, personalized interventions, and just good information work best to push down that stubborn 50 per cent abandonment threshold after six months of treatment?   Certainly there are plenty of new programs on the market, so Pharm Exec believes it’s time […]
Posted in compliance, Guest Blog, patient compliance | Also tagged , | 2 Comments

Changing the DNA of Pharma Patient Adherence Programs

by Grant Corbett Epigenetics is the study of changes in human gene expression, in particular from environmental factors.  Pharma is also experiencing epigenetic change.  Human genes are formed from DNA, which are instructions much like a blueprint.  Similarly, the environment is changing pharmaceutical DNA and how brand marketing is instructed.
Posted in compliance, E-Media, healthcare, Marketing, Patient Communication, patient compliance, patient education | Also tagged , , , , , | 3 Comments

Pharmacists: The Other White Coats

Patients in search of face time with a healthcare provider are stopping into their local drugstores, where consultations are free and the wait time is shorter. Pharmacists are in a unique position, too, to move the needle on drug adherence.
Posted in compliance, E-Media, healthcare, Patient Communication, patient compliance, patient education, social media, Technology | Also tagged , , , | 3 Comments
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