Tag Archives: patient adherence
Changing the DNA of Pharma Patient Adherence Programs
by Grant Corbett
Epigenetics is the study of changes in human gene expression, in particular from environmental factors. Pharma is also experiencing epigenetic change. Human genes are formed from DNA, which are instructions much like a blueprint. Similarly, the environment is changing pharmaceutical DNA and how brand marketing is instructed.
Posted in E-Media, Marketing, Patient Communication, compliance, healthcare, patient compliance, patient education Also tagged adherence, CBI, compliance, health literacy, Marketing, patient compliance 3 Comments
Pharmacists: The Other White Coats
Patients in search of face time with a healthcare provider are stopping into their local drugstores, where consultations are free and the wait time is shorter. Pharmacists are in a unique position, too, to move the needle on drug adherence.
Posted in E-Media, Patient Communication, Technology, compliance, healthcare, patient compliance, patient education, social media Also tagged Manhattan Research, McKesson, Pharmacy, pharmacy benefit managers 3 Comments
Cracking the Adherence Nut: Drug Delivery
Chris Evans, West Pharmaceutical Services, and Ed Geiselhart, Insight Product Development, consider the importance of drug delivery systems in facilitating patient adherence.
No two patients are alike, but drug-makers may not consider how different a single patient’s perspective can be when viewed over time. A patient’s progress through disease management is a journey, and perceptions change [...]
Posted in Guest Blog, Patient Communication, Strategy, healthcare, patient compliance, patient education Also tagged adherence, disease management, patient education Leave a comment
CBI Conference Highlights Innovative Programs on Patient Compliance
With compliance rates flagging, companies have to work harder than ever to demonstrate these programs have value and represent a good ROI
Pharm Exec’s sister conference organization, CBI, sponsored its 10th annual Patient Adherence Forum in April to highlight current trends in industry compliance and adherence programs — where companies reach out to help an increasingly skittish [...]

The First, and Last, Word on Medication Adherence: Keep Trying!